Lateral Management is a full service management company that offers artists complete services in branding, publicity, web design, on-line marketing, video production and tour management. We work with clients in some of the most important areas of an artists career.

Project Consulting – Each artist or band’s project is individually different. Consulting is done in all aspects, depending on which areas assistance is needed in. Specific areas range from artist development, branding, marketing and assistance with a complete plan to assist you with reaching your goals.

Branding – Defines who you are and establishes and identifies the individual artist or group, which distinguishes you from everyone else. Through photo shoot's and artwork, a logo and brand are customly created to fit an artists album cover and websites.
See www.myspace.com/DavidKnyc, www.myspace.com/BrentGrunow, www.myspace.com/jennyaspinwall, www.myspace.com/thegunlineband.

Photo Shoot – Assists with establishing and defining an artists or bands identity and plays an influential role in the branding process.

Websites- We offer full web design for your band. We create and maintain myspace pages, facebook, and youtube channels. (ie.www.myspace.com/davidknyc, www.davidkmusic.com, www.myspace.com/jennyaspinwall).

Video Production- We also offer top quality music videos at a reasonable rate. We can shoot live footage, edit the live footage and upload them to your websties. (www.mymk47.com and www.youtube.com/davekellan)

Showcasing – Lateral Management has collaborated with some of the best showcases around New York City. The showcases are specifically designed to give artists the opportunity to be heard and noticed by some of the top A&R’s in the industry.

Vocal Coach – Another area that consists in artist development is a vocal coach. A vocal coach teaches and instructs the artist with certain techniques, so that the artist can improve their voice.

Musician's for Hire - We can also provide talented musicians for your albumn or studio sessions as needed.